Solution

From brand analysis, naming, product design, to marketing communications, we created Linea Vertigo to be a cohesive sub-brand. Made with the simplest of tube bending techniques, the series consists of a complete range of tables, chairs, and shelves meant for public spaces. The name "Linea Vertigo" reflects the design's concept of "reduced to the minimum," with the same visual language extended and applied to print and digital. We designed corresponding marketing collateral such as brochures and website, with photo shoots set on factory grounds and featuring employees as models. The result not only highlights the industrial heritage and longstanding history of the company, but builds up employee pride-a branding exercise that worked both internally and externally.