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“Brand Your Future” at Shanghai IMAX Private Theatre

Professor Florin Baeriswyl delivered a keynote speech on October 26th at Shanghai IMAX Private TheatreTM, a world-class home entertainment solutions provider. The speech was about“Brand Strategy Management” bachelor degree at SIVA DeTao Masters Academy ( and how to build up a brand.

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Florin Baeriswyl is a leading professor of Brand Strategy and Management (BSM) of SIVA DeTao Advanced Class, a four-year undergraduate program jointly launched by DeTao Masters Academy (DTMA) and Shanghai Institute of Visual Arts (SIVA).

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During his speech, Professor Baeriswyl explained three pillars of branding by introducing the successful business projects of Studio Baeriswyl, highlighting the importance of innovation and creativity.