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Official Start for the Shanghai Branding Project

In line with the 12/5 year plan, the City of Shanghai has initiated a strategic project to create a strong Shanghai brand, designed to underpin its future standing as an international cultural centre with strong creative industries.

Supported by the Fudan University Shanghai Institute of Visual Art and the De Tao Group, Studio Baeriswyl will lead the project.The new brand will create a focussed positioning for the city that will also support the industrial, commercial and hospitality sectors, as well as the creative community.

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