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Official Start for the Shanghai Branding Project

In line with the 12/5 year plan, the City of Shanghai has initiated a strategic project to create a strong Shanghai brand, designed to underpin its future standing as an international cultural centre with strong creative industries.

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Supported by the Fudan University Shanghai Institute of Visual Art and the De Tao Group, Studio Baeriswyl will lead the project.The new brand will create a focussed positioning for the city that will also support the industrial, commercial and hospitality sectors, as well as the creative community.