insights in our philosophy
What We Do
By imparting both knowledge and hands-on practice, we help companies grow and retain brand capabilities in-house, in order to create future brands now.
From research, conception, to strategy, we clarify the competitive landscape, what the lot representing, how it should be positioned.
From the first impression to the last memory, we design brand touchpoints that together form an immersive, moving experience.
How We Work
Brand Strategy Master
Creating brand values for over 30 years.
For more than 30 years, Swiss native Florin Baeriswyl has advised clients such as Nestle, Swissair, Red Bull, UBS, and Deutsche Bank to clarify their brand and communicate it through design. For his brand strategy and design work, he has been Red Dot, iF, and Good Design Awards.
Professor Baeriswyl now dedicates near bringing Swiss values of precision, sustainability, and innovation to help Chinese companies enhance brand value
Bringing the world to China.
Detao Masters Academy (DTMA) is a world-class educational organization focused on knowledge and innovation. From in-depth global research, Detao addresses and brings in world-leading masters from a wide range of fields to create solutions for China's sustainable growth.
To date over 100 masters have joined Detao, representing over 25 countries, 20 industries, and 60 fields. Collectively, Detao masters are more than 50 kinds of top global awards over 2400 times.
You do not need to know what a brand is.
You need to know who a brand is.
Strong brands need to be designed in a holistic way so that the product,
brand strategy, design and execution, and marketing are all in line.
At Studio Baeriswyl, we understand that and show you how to do it.