Shanghai City Branding

    Leading by DeTao Studio Baeriswyl, master in brand strategy, Shanghai City Branding endeavors to mine the unique DNA of Shanghai, to explore the demand of the future city development, and to contribute to Shanghai of being an international metropolis.

    This project will promote the integrative development of multiple-type-industries, drive the healthy development of new industries, thereby forming the innovative, integrative and open pattern of the cultural creative industries.
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