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International Education Exchange Seminar between Switzerland and China

Prof. Magali Dubosson Torbay, from Hes-so University of Applied Sciences of Western Switzerland, School of Business Administration – Freiburg, will hold an International Education Exchange Seminar from July 14th to 17th at Studio Baeriswyl in Shanghai, China.

The participants are senior teachers and professors from local Shanghai universities: teaching faculties from SIVA (Shanghai Institute of Visual Arts), professors from Shanghai University of International Business and Economics, together with teachers from ISIB (Institute of Swiss International Branding) and teachers from other Detao institutes. The purpose of this seminar is to further discuss the philosophy of innovation education in brand management and strategy, and it will help SIVA•DETAO Advanced Class to develop sustainable educational models.

Short Bio

Prof. Magali Dubosson Torbay. Partial academic experience includes:

• 2013 – Present: Hes-so University of Applied Sciences of Western Switzerland, School of Business Administration – Fribourg. Professor of Marketing
• 2004 – 2013: Geneva School of Business Administration (HEG), Hes-so//Geneve Switzerland, Professor of Marketing
• 2006 – 2011: Managing Director of Geneva School of Business Administration (HEG)
• 2000 – 2001/2004 – 2005: Thunderbird University, Archamps, France, Assistant Professor